50 Activities for Creativity & Problem Solving - download pdf or read online

By Geof Cox, Chuck Dufault, Walt Hopkins

ISBN-10: 0874251842

ISBN-13: 9780874251845

50 actions For reaching swap a whole consultant outlining the method of accepting swap, reveal the necessity for switch, decreasing clash, enhancing conversation abilities and extra. education target strengthen artistic pondering provide new approached to challenge fixing enhance methods to difficulties that won't reply to conventional problem-solving equipment actions disguise challenge research considering method discovering ideas Implementation of artistic problem-solving equipment

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This loyalty leads to repeat buying and increased share of customer. ) Retaining customers is more beneficial to the enterprise for another reason: Acquiring new customers is costly. Consider the banking industry. Averaging across channels, banks can spend at least $200 to replace each customer who defects. 28 Many Internet start-up companies, without any brand-name recognition, faced an early demise during the 2000–01 dot-com bubble bust, largely because they could not recoup the costs associated with acquiring new customers.

In addition, technological advancements have contributed to an enterprise’s capability to capture the feedback of its customer, then customize some aspect of its products or services to suit each customer’s individual needs. Enterprises require a highly sophisticated level of integrated activity to enable this customization and personalized customer interaction to occur. To effectuate customer-focused business relationships, an enterprise must integrate the disparate information systems, databases, business units, customer touchpoints—everywhere the company touches the customer and vice-versa—and many other facets of its business to ensure that all employees who interact with customers have real-time access to current customer information.

The aggregate-market enterprise competes by differentiating products, whereas the customer-driven enterprise competes by differentiating customers. The traditional, aggregate-market enterprise attempts to establish an actual product differentiation (by launching new products or modifying or extending established product lines) or a perceived one (with advertising and public relations). The customer-driven enterprise caters to one customer at a time and relies on differentiating each customer from all the others.

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50 Activities for Creativity & Problem Solving by Geof Cox, Chuck Dufault, Walt Hopkins

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