Agile Product Development: How to Design Innovative Products by Tathagat Varma PDF

By Tathagat Varma

ISBN-10: 1484210670

ISBN-13: 9781484210673

ISBN-10: 1484210689

ISBN-13: 9781484210680

Shows you what it takes to increase items that blow your clients away―and take marketplace percentage out of your rivals. This ebook will clarify how the rules at the back of agile product improvement aid designers, builders, architects, and product managers create outstanding items; and the way to appear past a glittery consumer interface to construct an excellent product. most significantly, this ebook offers you a shared framework to your product improvement workforce to collaborate effectively.

Product improvement comprises numerous key activities―including ideation, discovery, layout, improvement, and delivery―and but too many businesses and innovators specialise in quite a few of them a lot to the detriment of the product’s luck on the market. accordingly we nonetheless proceed to determine excessive failure charges in new product improvement, be it inside of organisations or startups. regrettably, or really thankfully, those mess ups are mostly avoidable.

In the final fifteen years, advances in agile software program improvement, lean product improvement, human-centered layout, layout considering, lean startups and product supply have helped increase person features of product improvement. despite the fact that, no longer sufficient counsel has been on hand to combine them within the context of the product improvement lifestyles cycle.

Until now. Product developer extraordinaire Tathagat Varma in Agile Product improvement integrates person wisdom parts right into a fiel

d handbook for product builders. equipped within the means an idea germinates, sprouts, and grows, the booklet synthesizes the physique of data in a practical method that's extra usual to the whole product production approach instead of from person practices that represent it.

In today’s hyper-innovative global, being first to the industry, or providing feature-loaded items, or perhaps supplying the newest know-how doesn’t warrantly luck anymore. convinced, these components are all wanted within the correct measures, yet they aren't enough via themselves. And getting it correct couldn’t be extra very important: development items that bring amazing person reviews is the pinnacle problem dealing with companies at the present time, in particular in a post-Apple international the place person adventure and layout has been increased to a cult status. 

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Extra resources for Agile Product Development: How to Design Innovative Products That Create Customer Value

Sample text

Now, over a period of time, businesses go through cycles of growth, stagnation, and slowdowns. They face a constant barrage of ever-increasing competition, globalization, lowering prices, decreasing customer loyalty, everincreasing customer expectations and demands, trade barriers, and so forth. Several businesses simply pack up. The company size doesn’t seem to matter. Standard and Poor’s 500 index replaces over two dozen companies each year, which averages to one company among the largest 500 companies on NYSE and NASDAQ every fortnight.

1987: Cleanroom software engineering is born. –– 1980s: Tom Gilb’s Evo Project Management takes off. –– 1990: Peter DeGrace and Leslie Hulet Stahl publish Wicked Problems, Righteous Solutions, which introduces the concept of Scrum in software development based on “The New New Product Development Game”. –– 1991: Sashimi Overlapping Waterfall Model is introduced. –– 1992: Crystal family of methodologies is embraced. –– 1994: DSDM is released. –– 1995: Jeff Sutherland and Ken Schwaber propose Scrum.

At the organizational level, being agile determines how fast an organization is able to capitalize on the market opportunities. In the Skunk Works example, Lockheed didn’t wait to get a formal purchase order. Indeed, by the time it got the formal work order, he and his team had already completed four months of work—which was roughly 80% of the schedule on a time-critical project of global geopolitical significance. And, finally, there is the issue of agility at the business level. I would typically look at bottom-line, cash cycle, and the “inventory turns” as three critical metrics that tell me how efficient you are as a business, how fast you convert raw materials into revenues, and how many times you are able to do it in a year.

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Agile Product Development: How to Design Innovative Products That Create Customer Value by Tathagat Varma


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